Circulation and Distribution
How many copies of the newspaper are printed and distributed?
This is a very good, and important question, particularly when you are gauging the likely return on your investment. Always pose this question to any print advertising provider. We are proud to share and prove our print figures and distribution effectiveness. 48,000 copies of INSIDE are printed each month. An increase from 45,000 from the June 2024 editions onwards.
The publications and up to 4 flyers are distributed door to door using our 60 GPS tracked distributors. Our distribution manager is a data genius and scrutinizes the maps carefully prior to the distributors pay day! We are always happy to share our tracked maps. With 48,000 papers being delivered, they reach a reader potential of 120,000 if we use the 2.5 people per copy rule that other publications use. We also have a very healthy 100 online readers per day, with live links to all advertiser websites...that is another 3,000 plus readers a month.
In addition to the above, many cafes, restaurants, barbers and hairdressers request multiple copies for the clientele to read while using their services, this often leads us to receiving feedback and potential advertisers from outside our distribution area.
Is it delivered to specific neighbourhoods or available at various locations?
These are divided between 8 areas. 7 of the areas can be seen here. The 8th and latest area is INSIDE Highdown, covering Ferring, Clapham and Patching. You can also pick up a copy in the Town Hall, cafes and selected art galleries in Worthing.
